The Technology Stig

Being a technologist working in a company which churns out products, the constant conflict that arises in the mind is to weigh each & every new concept that comes out of the company stable ,evaluate it’s technical feasability and figure out how soon it can move from concept to a complete product.Some concept ideas are simple in what they do, you try to do them differently and effectively,while some concepts are outrageously good(backed with an effective presentation) but something which would take significant effort and time to churn out. Although the overwhelming tendency of the powers that be in a company tend to nudge it in the direction of going for concepts which induce awe, in most such cases people tend to bite off  more than what they can chew.In the quest to do something pathbreaking,companies forget what their core strenghts and track record tells them.Once on the track to developing something spectacular, their perspectives are shaped by what they think is right rather than listening to what the market is telling them.Over time this leads to dissapointment  when things do not go as planned.A good way to avoid this from happening is stay grounded, know your strengths and go for concepts which solve a known problem in a better and effective way.Cause a ‘great’ concept will remain just ‘another’ concept till it manages to go through the development cycle and become a finished product.